Knott’s Berry Farm visitors will soon have one less line to wait in and more time to spend riding roller coasters when a new Coca-Cola grab-and-go contactless shop opens at the Buena Park theme park.
The new M&T’s on the Go grab-and-go cashierless convenience store will open in late May at Knott’s Berry Farm.
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The latest Cedar Fair Investor Presentation highlighted the contactless and frictionless retail technology test as a way to provide convenience to visitors and expand revenue opportunities for the Knott’s parent company.
The new M&T’s on the Go store at Knott’s will be located near the Charleston Circle Fountain on an empty pad near the HangTime store. M&T’s will sell Coca‐Cola bottled beverages, potato chips, ice cream, sundries and souvenirs.
How will it work?
Visitors will scan a credit card as they enter to open a sliding plexiglass entry gate. A camera will follow shoppers as they select items from shelves and coolers. When done, shoppers will leave through a sliding plexiglass exit gate and be charged for whatever they’ve taken from the store.
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The contactless and frictionless experience means shoppers won’t need to stop at a cashier after they’ve scanned into the store using their credit card. Mobile ordering is not available at M&T’s on the Go.
The M&T in the contactless shop’s name refers to the Knotts family children — Marion and Toni.
Six Flags Magic Mountain opened a similar Quick 6 micro-market concept in summer 2023 powered by Amazon’s frictionless payment technology.
Coca-Cola was also a partner on the Quick 6 shops that boasted the innovative “just walk out” technology allowing guests to shop and purchase items without having to wait in line for a cashier.
The skip-the-checkout-line concept was first introduced in Amazon Go convenience stores and later expanded to Amazon Fresh and Whole Foods supermarkets. Amazon’s checkout-free technology has since been adopted by other grocery stores and sporting and entertainment venues.
